4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

 Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

 More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.

How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well. With is its success of reeling in new customers 40 times more efficiently than platforms like Facebook and Twitter, email marketing continues to prove its success and reliability in an ever expanding market. Still, plenty of marketers are still struggling to tap into the potential of email marketing. Forty percent, in fact, report their failure to obtain positive ROIs. They’re diligently composing their messages and formatting designs only to find later that they’re receiving bungled results.

Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

   

First though, why should we even care about email marketing right now? Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. (According to Campaign Monitor, email is 6 times more likely to get a clickthrough than is Twitter. McKinsey says that email is 40 times more effective for customer acquisition than Facebook.)

How to Build a Successful Influencer Marketing Campaign

Influencer marketing has become one of the most widely used strategies across all industries, with 84% of marketers planning at least one collaboration this year; but many are still experimenting with what works and what doesn’t, and how to get the most out of their campaigns. Whether you’re new to influencer marketing or simply want to maximize your return, here’s how to approach your campaign with an ROI-focused mindset.

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter. 

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

1. Expert copy

If your copy isn't up to scratch, your click-through rate is going to sink way down. So it's very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they're sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive, convincing readers to hit your call to action button.