Email marketing is one of the most
effective marketing methods for building brand awareness, staying top of mind
and consistently converting leads.
Unfortunately, it’s also one of
the most mismanaged marketing methods used by real estate agents.
More often than not, the agents
who fail at email marketing do so because they don’t put enough thought into
their marketing strategy.
If you haven’t succeeded yet,
there’s a good chance you’re going about it the wrong way. With all the
business-building potential email marketing offers, you should keep
experimenting with different ideas until you find one that generates real
results.
Implementing the following four
tips will help you build a truly effective marketing campaign.
1. Make sure all emails are mobile
friendly
Now, more than ever before, people
are browsing the web and checking email with mobile devices.
According to this report by
comScore, mobile-device usage accounts for 60 percent of the time Americans
spend consuming digital media. This means there’s a very good chance the people
reading your marketing emails will be doing so from a mobile device.
To ensure your marketing emails
impact your audience as intended, you need to make them attractive and easy to
read on mobile devices.
Test all emails on Android and iOS
devices prior to sending them out, and do this until you’ve run at least one
successful
email marketing campaign without mobile issues.
2. Segment your email subscribers
CRM software has evolved quite a
bit over the years. If you use a modern CRM solution, it can help you boost the
effectiveness of your email marketing by allowing for better targeting.
Segmenting your email subscribers
based on certain CRM details will help you reach the right audience and will
help prevent the loss of subscribers.
While you can certainly get
creative with how you segment your email subscribers, one of the most effective
methods is to group contacts by location.
If you host open houses or other
real estate events regularly, emailing nearby contacts instead of emailing your
entire contact database is a great way to reach the right people at the right
time.
3. Make videos part of your
marketing strategy
High-speed Internet is now the
norm, and most of your contacts probably have more than enough bandwidth to
stream videos with ease.
With that in mind, you should
definitely incorporate videos into your
email marketing strategy.
Videos are more powerful and more
personal, and if you integrate them with a service like BombBomb, your messages
are more likely to reach your audience in a meaningful way.
4. Analyze results and repeat what
works
Not all email marketing strategies
will work for you, but that won’t a problem unless you keep using the ones that
fail.
Keep track of analytics, paying
close attention to open and click-through rates. When these rates respond
favorably to one of your strategies, take notice.
Tweak this strategy as needed and
you’ll eventually get great results.
Finally, to ensure your marketing
efforts pay off, have a solid follow-up plan in place.
Email marketing is great for
staying top of mind, but that isn’t its sole use. Get the most out of your
email marketing by using it to drive the growth of your real estate business.
Article From :www.inman.com
