Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

   

First though, why should we even care about email marketing right now? Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. (According to Campaign Monitor, email is 6 times more likely to get a clickthrough than is Twitter. McKinsey says that email is 40 times more effective for customer acquisition than Facebook.)

How to Build a Successful Influencer Marketing Campaign

Influencer marketing has become one of the most widely used strategies across all industries, with 84% of marketers planning at least one collaboration this year; but many are still experimenting with what works and what doesn’t, and how to get the most out of their campaigns. Whether you’re new to influencer marketing or simply want to maximize your return, here’s how to approach your campaign with an ROI-focused mindset.