Reportedly, 83 percent of marketers consider email their
primary lead generation channel. While email marketing can be a cost-effective
way to reach new prospects and stay in touch with existing customers, its
popularity as a marketing tactic demands that you understand how to optimize
your email campaigns in order to cut through the clutter.
Wednesday 8 February 2017
Friday 3 February 2017
7 Tips to Running a Successful Email Marketing Campaign
Every day, 205 billion emails are sent and received. Inboxes
are fit to bursting. It's safe to say email is a tough game, but there are
still ways to win.
1. Expert copy
If your copy isn't up to scratch, your click-through rate is
going to sink way down. So it's very important to hire copywriters that are
capable of creating expert copy for your marketing emails. Consumers are used
to receiving marketing emails, in fact, they're sick of receiving so many. In
order to stand out in their inboxes, your copy has to be clever, engaging and
more importantly persuasive, convincing readers to hit your call to action
button.
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