How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well. With is its success of reeling in new customers 40 times more efficiently than platforms like Facebook and Twitter, email marketing continues to prove its success and reliability in an ever expanding market. Still, plenty of marketers are still struggling to tap into the potential of email marketing. Forty percent, in fact, report their failure to obtain positive ROIs. They’re diligently composing their messages and formatting designs only to find later that they’re receiving bungled results.