Despite the popularity of social media as a leading
marketing tool, the world of email marketing is still alive and well. With is
its success of reeling in new customers 40 times more efficiently than
platforms like Facebook and Twitter, email marketing continues to prove its
success and reliability in an ever expanding market. Still, plenty of marketers
are still struggling to tap into the potential of email marketing. Forty
percent, in fact, report their failure to obtain positive ROIs. They’re
diligently composing their messages and formatting designs only to find later
that they’re receiving bungled results.