There is absolutely no excuse for B2B marketing to be boring! Over the last number of years, B2B marketing has evolved and marketers have realized that clients and prospects are consumers themselves.
B2B buyers are individual people, not businesses. It is important to think about these targets as full-spectrum individuals – and get to know them the best you can. Who are they? What media do they enjoy? What social media do they frequent? What would they be interested in? What will catch their eye? What will make them chuckle? What will make their lives easier?
