HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN

A marketing campaign is a focused (generally with an overarching theme) initiative to achieve a specific marketing goal, whether that is brand awareness, sales or the like.

These aren’t something you think about one day and start the next. The details need to be well thought out and executed.

8 tips for creating an appealing B2B marketing campaign

There is absolutely no excuse for B2B marketing to be boring! Over the last number of years, B2B marketing has evolved and marketers have realized that clients and prospects are consumers themselves.

B2B buyers are individual people, not businesses. It is important to think about these targets as full-spectrum individuals – and get to know them the best you can. Who are they? What media do they enjoy? What social media do they frequent? What would they be interested in? What will catch their eye? What will make them chuckle? What will make their lives easier?

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?

Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

   

First though, why should we even care about email marketing right now? Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. (According to Campaign Monitor, email is 6 times more likely to get a clickthrough than is Twitter. McKinsey says that email is 40 times more effective for customer acquisition than Facebook.)