B2B Email Marketing Tips: Building Your First Drip Campaign

Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for good reason, your email list.

HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN

A marketing campaign is a focused (generally with an overarching theme) initiative to achieve a specific marketing goal, whether that is brand awareness, sales or the like.

These aren’t something you think about one day and start the next. The details need to be well thought out and executed.

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?

4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

 Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

 More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.

How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well. With is its success of reeling in new customers 40 times more efficiently than platforms like Facebook and Twitter, email marketing continues to prove its success and reliability in an ever expanding market. Still, plenty of marketers are still struggling to tap into the potential of email marketing. Forty percent, in fact, report their failure to obtain positive ROIs. They’re diligently composing their messages and formatting designs only to find later that they’re receiving bungled results.

Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

   

First though, why should we even care about email marketing right now? Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. (According to Campaign Monitor, email is 6 times more likely to get a clickthrough than is Twitter. McKinsey says that email is 40 times more effective for customer acquisition than Facebook.)

How to Build a Successful Influencer Marketing Campaign

Influencer marketing has become one of the most widely used strategies across all industries, with 84% of marketers planning at least one collaboration this year; but many are still experimenting with what works and what doesn’t, and how to get the most out of their campaigns. Whether you’re new to influencer marketing or simply want to maximize your return, here’s how to approach your campaign with an ROI-focused mindset.

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter. 

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

1. Expert copy

If your copy isn't up to scratch, your click-through rate is going to sink way down. So it's very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they're sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive, convincing readers to hit your call to action button.

How to Build an Extraordinary Marketing Campaign

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new shiny toy, from social media trends and channels to alternative targeting tactics and SEO tricks.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the times, they are a-changin’,” as Bob Dylan would say. Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send.

4 B2B Marketing Tips for Running Successful PPC Campaigns

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C.

Why Integrated Campaigns Should Always Include Email Marketing

With the opportunity to connect with target audiences via email, social media platforms, and other online outlets, companies have more ways than ever before to get their message in front of the right customers and prospects.

Top Tips For Successful Email Marketing Campaigns

Need details on how to send a successful email marketing campaign? Here's everything you need to know.

  

If you break down any successful email marketing campaign, you'll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you'll need to do some or all of the following:

3 Steps to Building a Successful Email Marketing Campaign

You’ve worked hard to build your client list whether it’s through social media, content marketing, or just plain in-person networking.

Now what? Because a client list does not guarantee sales.

You want to make the most of those relationships, and there’s no better way than email.

With email, you have an opportunity to connect deeper; educate folks on what makes you different/better; and sell a variety of product/services geared to their specific needs.

Tips For A Successful Email Campaign

Small business owners using email marketing tools such as Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. “Every aspect of testing should be focusing on the “click to open rate” of the main call to action in your email,” says professional email marketing strategist Dain Hanson, Co-Founder of CYT Marketing.

4 Ways CRM Software Can Help you Create Better Marketing Campaigns

Today’s consumers are literally bombarded with all sorts of messages and offers that spring out from every corner.

Think about it for a second, how many times per day do you receive a promotional email from a brand you signed up for?

And more importantly, how often do you actually read it?

Top Tips For Successful Email Marketing Campaigns

If you break down any successful email marketing campaign, you'll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you'll need to do some or all of the following:

How to Repurpose Content into Successful Email Campaigns

According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose the content they create is one of the top five priorities content creators will focus on this year. Email is one of the key channels businesses can use to repurpose content that is compelling and achieve email marketing results.