B2B Email Marketing Tips: Building Your First Drip Campaign

Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for good reason, your email list.

HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN

A marketing campaign is a focused (generally with an overarching theme) initiative to achieve a specific marketing goal, whether that is brand awareness, sales or the like.

These aren’t something you think about one day and start the next. The details need to be well thought out and executed.

8 tips for creating an appealing B2B marketing campaign

There is absolutely no excuse for B2B marketing to be boring! Over the last number of years, B2B marketing has evolved and marketers have realized that clients and prospects are consumers themselves.

B2B buyers are individual people, not businesses. It is important to think about these targets as full-spectrum individuals – and get to know them the best you can. Who are they? What media do they enjoy? What social media do they frequent? What would they be interested in? What will catch their eye? What will make them chuckle? What will make their lives easier?

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?

HOW TO BUILD A SUCCESSFUL DIRECT MARKETING CAMPAIGN

It does not matter whether you choose to print and mail your contacts and potential customers directly or whether you choose online direct marketing methods, such as e-newsletters, social media tools, or advertisements, to contact your potential customers, the principles of building a successful direct marketing campaign are the same.  

4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

 Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

 More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.

How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?

4 Reasons Why Your Email Marketing Campaign Is Failing

Despite the popularity of social media as a leading marketing tool, the world of email marketing is still alive and well. With is its success of reeling in new customers 40 times more efficiently than platforms like Facebook and Twitter, email marketing continues to prove its success and reliability in an ever expanding market. Still, plenty of marketers are still struggling to tap into the potential of email marketing. Forty percent, in fact, report their failure to obtain positive ROIs. They’re diligently composing their messages and formatting designs only to find later that they’re receiving bungled results.

Better Built Than Bought – How to Build Your Email Marketing List

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.

   

First though, why should we even care about email marketing right now? Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. (According to Campaign Monitor, email is 6 times more likely to get a clickthrough than is Twitter. McKinsey says that email is 40 times more effective for customer acquisition than Facebook.)

How to Build a Successful Influencer Marketing Campaign

Influencer marketing has become one of the most widely used strategies across all industries, with 84% of marketers planning at least one collaboration this year; but many are still experimenting with what works and what doesn’t, and how to get the most out of their campaigns. Whether you’re new to influencer marketing or simply want to maximize your return, here’s how to approach your campaign with an ROI-focused mindset.

The Best Days to Send Email Campaigns and Other Email Marketing Tips

Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter. 

7 Tips to Running a Successful Email Marketing Campaign

Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It's safe to say email is a tough game, but there are still ways to win.

1. Expert copy

If your copy isn't up to scratch, your click-through rate is going to sink way down. So it's very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they're sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive, convincing readers to hit your call to action button.

How to Build an Extraordinary Marketing Campaign

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new shiny toy, from social media trends and channels to alternative targeting tactics and SEO tricks.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the times, they are a-changin’,” as Bob Dylan would say. Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send.

4 B2B Marketing Tips for Running Successful PPC Campaigns

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C.

Why Integrated Campaigns Should Always Include Email Marketing

With the opportunity to connect with target audiences via email, social media platforms, and other online outlets, companies have more ways than ever before to get their message in front of the right customers and prospects.