B2B Email Marketing Tips: Building Your First Drip Campaign

Today, your marketing team stands with a wealth of assets; from social media accounts to e-books there are many things to manage. Regardless of new fads and trends, one single platform has remained one of the most valuable pieces and for good reason, your email list.

HOW TO RUN A SUCCESSFUL MARKETING CAMPAIGN

A marketing campaign is a focused (generally with an overarching theme) initiative to achieve a specific marketing goal, whether that is brand awareness, sales or the like.

These aren’t something you think about one day and start the next. The details need to be well thought out and executed.

8 tips for creating an appealing B2B marketing campaign

There is absolutely no excuse for B2B marketing to be boring! Over the last number of years, B2B marketing has evolved and marketers have realized that clients and prospects are consumers themselves.

B2B buyers are individual people, not businesses. It is important to think about these targets as full-spectrum individuals – and get to know them the best you can. Who are they? What media do they enjoy? What social media do they frequent? What would they be interested in? What will catch their eye? What will make them chuckle? What will make their lives easier?

6 Sales and Marketing Tips & Ideas to Grow Your Business

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works.

What is Sales Marketing?

HOW TO BUILD A SUCCESSFUL DIRECT MARKETING CAMPAIGN

It does not matter whether you choose to print and mail your contacts and potential customers directly or whether you choose online direct marketing methods, such as e-newsletters, social media tools, or advertisements, to contact your potential customers, the principles of building a successful direct marketing campaign are the same.  

4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

 Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

 More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.

How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue?