4 Ways CRM Software Can Help you Create Better Marketing Campaigns

Today’s consumers are literally bombarded with all sorts of messages and offers that spring out from every corner.

Think about it for a second, how many times per day do you receive a promotional email from a brand you signed up for?

And more importantly, how often do you actually read it?

Top Tips For Successful Email Marketing Campaigns

If you break down any successful email marketing campaign, you'll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you'll need to do some or all of the following:

How to Repurpose Content into Successful Email Campaigns

According to a 2016 report from the Content Marketing Institute, 76 percent of B2B marketers will create more content this year than they did in 2015. And for 57 percent of survey respondents, finding more and better ways to repurpose the content they create is one of the top five priorities content creators will focus on this year. Email is one of the key channels businesses can use to repurpose content that is compelling and achieve email marketing results.

Top Tips to a Powerful and Effective Email Marketing Campaign

Email Marketing is one of the most efficient marketing tools to help promote your business. It is an easy and quick way to reach your target market with new products and/or promotions, deals and any information. The best way to build your brand and help convert leads into customers is to get into Email Marketing.

How to Test Effectiveness of Your Email Marketing Campaigns

Without having the ability to test and analyze your emailmarketing campaigns, you cannot expect much improvement in terms of conversions and return on investment. Testing the effectiveness of your marketing plan is one of the most important reasons why you should be using a reputed email marketing service provider that is equipped with the latest reporting tools. So first thing in analyzing your campaign is to ensure your service provider is able to give you reports with some key metrics on it.

Intermediate Techniques to Build a Better Email Marketing Campaign

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible.

How to Create an E-Mail Marketing Campaign That People Will Notice

In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained at record-setting levels in June, according to Chad White, research director at marketing company Responsys, and retail e-mail volume will grow about 20 percent this year (vs. more than 16 percent in 2011), thanks to a shift away from old-school direct mail and print.