Email Marketing is one of the most efficient marketing tools
to help promote your business. It is an easy and quick way to reach your target
market with new products and/or promotions, deals and any information. The best
way to build your brand and help convert leads into customers is to get into
Email Marketing.
Following are the top email marketing hacks every marketer
should know
Valuable Content: One of the biggest mistakes in
email campaigns is to include nothing of value to the subscribers. Whether your
message includes interesting and informative content, deals and promotions or
tips and tricks to an issue, they must contain something that the subscribers
want and value too. And the more diverse your content is, the wider the
audience it will appeal to.
Call To Action (CTA): Every email marketing campaign
has a call to action. It is crucial to decide exactly what action you want the
subscriber to take after reading your message. It could be purchasing a product
or service, downloading a file, or signing up for a newsletter, your message
with the call to action has to be simple and easy to follow. If the
instructions confuse the readers and they aren't sure where to click or what
link to follow, the results of the campaign will likely be very disappointing.
Perfect Timing: It is only natural for subscribers to
ignore, delete or mark your email as spam if you email them too often. Even if
the readers enjoy your content, they will tend to grow tired over time with
barrage of emails and thus will be less likely to follow every single one of
them. Ironically, you will face the exact same problem if you didn't email your
subscribers frequently enough. Stick with no more than one email a week. There
are no rules as to the best day and time to send emails. Try finding a balance
by sending your campaigns on different days and time to find out what works
best for you. And once you find that balance, be consistent with it as
irregular sending patterns are seen as possible spam flag. Secondly, your
customer will surely begin to anticipate your email at a certain day and time
in the week, which will eventually improve open and click-through rates.
Consistency: You know your campaign creation and
editing becomes a lot easier and less error-prone as you establish a
consistency in terms of look and feel of your message. The readers
automatically recognize it and know what to expect. An eye catching and easy to
read format is almost always looked forward to. However, once the template is
in, try and continue to experiment with small changes from time to time.
Designing The "From" and "Subject"
Line: The "from" and "subject" lines make or break your
email campaigns.The "from" line which identifies the sender of the
email, should have the clear brand or Company name with which your users signed
up- making sure your readers are comfortable with opening your emails. And make
sure you stick with it to maintain consistency as it gets subscribers used to
seeing your brand name as a sender of trusted emails. At the same time a
catchy, thought-out but brief subject line summarizing the content of the
message is of utmost importance and gives recipients a good reason to open it.
Landing Pages: Landing pages are an essential part of
email marketing. A fair landing page should provide the users valuable
information that is 100% relevant to the link that was clicked on from the
email. If a user follows a link from an email, they expect the purchasing to be
easy and to the point, and if it is not then they are reluctant to purchase. To
make it more user-friendly, the landing pages should be consistent with their
appearance, look and feel.
Test: To maintain and develop an efficient email
marketing program, ongoing testing is important. There are certain factors of
your email marketing campaigns that should be tested and re-tested like the
tone of the message, day and time and frequency you send your emails, calls to
action, greetings and salutations, campaign themes and so on.
Analytics: Analytics provide you with smart insights
on consumer behaviour and preferences by analysing how often they open emails,
click-through links, subscribe to newsletters, fill out forms, visit your
website and make purchases. Using analytical data enables you to perfect your
email marketing strategies. Click through rates and conversion rates are the
best way to monitor reader engagement and interest.
Article From: www.linkedin.com
