HOW TO BUILD A SUCCESSFUL DIRECT MARKETING CAMPAIGN

It does not matter whether you choose to print and mail your contacts and potential customers directly or whether you choose online direct marketing methods, such as e-newsletters, social media tools, or advertisements, to contact your potential customers, the principles of building a successful direct marketing campaign are the same.  

4 tips for effective real estate email marketing

Email marketing is one of the most effective marketing methods for building brand awareness, staying top of mind and consistently converting leads.

 Unfortunately, it’s also one of the most mismanaged marketing methods used by real estate agents.

 More often than not, the agents who fail at email marketing do so because they don’t put enough thought into their marketing strategy.