How to Build an Extraordinary Marketing Campaign

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new shiny toy, from social media trends and channels to alternative targeting tactics and SEO tricks.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Long-standing advice amongst email marketers when asked, “When is the best time to send email?” has always been, “Tuesday through Thursday morning, between 8 and 10am.” Sure, it’s common knowledge throughout the industry that people tend to open their email in the mornings, but “the times, they are a-changin’,” as Bob Dylan would say. Let’s visit some current email marketing trends that are creating shifts in open rates, and how they’ll impact your next email send.

4 B2B Marketing Tips for Running Successful PPC Campaigns

When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C.

Why Integrated Campaigns Should Always Include Email Marketing

With the opportunity to connect with target audiences via email, social media platforms, and other online outlets, companies have more ways than ever before to get their message in front of the right customers and prospects.

Top Tips For Successful Email Marketing Campaigns

Need details on how to send a successful email marketing campaign? Here's everything you need to know.

  

If you break down any successful email marketing campaign, you'll find more than one or two things that made it a hit. Everything from targeting the audience to personalizing emails has probably played a role. If your aim is to launch your own campaign with a high success factor, you'll need to do some or all of the following:

3 Steps to Building a Successful Email Marketing Campaign

You’ve worked hard to build your client list whether it’s through social media, content marketing, or just plain in-person networking.

Now what? Because a client list does not guarantee sales.

You want to make the most of those relationships, and there’s no better way than email.

With email, you have an opportunity to connect deeper; educate folks on what makes you different/better; and sell a variety of product/services geared to their specific needs.

Tips For A Successful Email Campaign

Small business owners using email marketing tools such as Hubspot, MailChimp, Constant Contact, and other email marketing platforms, may not be getting the return rate they’d hope for. “Every aspect of testing should be focusing on the “click to open rate” of the main call to action in your email,” says professional email marketing strategist Dain Hanson, Co-Founder of CYT Marketing.