According to a 2016 report from the Content Marketing Institute,
76 percent of B2B marketers will create more content this year than they did in
2015. And for 57 percent of survey respondents, finding more and better ways to
repurpose the content they create is one of the top five priorities content
creators will focus on this year. Email is one of the key channels businesses
can use to repurpose content that is compelling and achieve email marketing
results.
