How to Test Effectiveness of Your Email Marketing Campaigns

Without having the ability to test and analyze your emailmarketing campaigns, you cannot expect much improvement in terms of conversions and return on investment. Testing the effectiveness of your marketing plan is one of the most important reasons why you should be using a reputed email marketing service provider that is equipped with the latest reporting tools. So first thing in analyzing your campaign is to ensure your service provider is able to give you reports with some key metrics on it.

Intermediate Techniques to Build a Better Email Marketing Campaign

You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible.

How to Create an E-Mail Marketing Campaign That People Will Notice

In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained at record-setting levels in June, according to Chad White, research director at marketing company Responsys, and retail e-mail volume will grow about 20 percent this year (vs. more than 16 percent in 2011), thanks to a shift away from old-school direct mail and print.

6 Tips to Better Manage Your Email Marketing Campaigns

We all want to avoid making mistakeswith our email marketing. But the best way to do the right thing is to start with the right strategy. Here are six of our top tips to help you manage your email campaigns for the best results possible.

1. Maintain a Scrupulously Clean List

List maintenance starts with permission, so consider using a double-opt-in procedure. Equally important as you build your list is regular data hygiene. A recent Experian survey found that more than 90 percent of companies suspected a quarter of their data to be inaccurate. As we’ve said before, dirty data will get you into trouble.

Relying on outdated customer lists with invalid or even fraudulent email addresses will increase the chance your emails bounce, get caught in spam filters or cause your customers to complain. And none of this will be good for your email reputation.

Tactics for Better Email Marketing Campaigns

What Matters Most is Relevancy: The standing adage is that marketing email about a topic the recipient is interested in is information, not spam. Marketers should strive to make their email campaigns relevant with messages and offers that most recipients will be genuinely be interested in. Witness: email about favorite hobbies that get much higher open rates than more general messages. Typical ways to be more relevant to BtoB recipients: provide free of charge unique information compiled through primary research conducted by the sender, offer free advice on topics of interest, create a practical summary of key points and available resources for further study can.

3 Reasons Why Alliance Campaigns Get Results

Situation: You’re at the grocery store and realize you’re out of milk. So what do you do? You go to the dairy aisle and grab a gallon of 2% (cuz, you know, you’re watching your figure, but not that much), when immediately you notice a sticker on the carton’s side that reads “Like milk? Try with Pillsbury cookies!”

5 Small Business Email Marketing Campaign Tricks

While new marketing trends tilt toward social media platforms, the tried-and-true email marketing campaign is still an effective tool for wooing clients and customers. 

Researchers predict email promotions can boost customer acquisition by 7 percent a year and increase sales. Email campaigns are almost as effective as organic searches for driving audiences to brands. Companies can optimize their small business email marketing campaigns by heeding the following five strategies.

10 Steps to Building a Killer Marketing Campaign

Building a marketing campaign that is sure to be effective and accomplish your goals is not that hard if you follow some very easy steps along the way. A killer campaign is one that has a defined goal, minimizes risk and has a high ROI. It is usually part of a planned flow of related campaigns and not a distinct event. Being part of a progression of activity and being a segue into the next campaign, containing multiple promotional tools and designed with achieving a return commensurate with its cost, insulates you from striking out completely.

How to Create Effective Marketing Campaigns

Marketing includes the upfront research that leads to the development of the communication of a sales message. A marketing campaign starts with learning about your target customer, marketplace and competitors. Using that information, you will choose different types of media and create your advertising and promotions. Start with number crunching, then use that information to create effective communications to boost your sales.